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EMO Index
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EMO Index : ウィキペディア英語版
EMO Index
EMO Index is a tool which aims to measure the feelings of a customer, a group of customers or stakeholders towards a company, product or service. It serves as an alternative to traditional customer satisfaction research.
==Overview==

EMO Index is an indicator which measures the emotional state of customers and stakeholders and is a registered trademark of EMO Insights International. In 2012 the Company introduced the indicator in the study ''Emotional Management in the Spanish Retail Banking Market'' (''Estudio de Gestión Emocional en el Mercado Bancario de Particulares en España''). The study was conducted based on 1,968 interviews with retail banking customers, both male and female, aged 18 and over, residing in Spain. The study used neuroscience techniques to analyse the customers' past and current experiences with the banks and the emotions these experiences generated in order to calculate their impact on the customers' behaviour.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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